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Brokering Big Blogs

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  1. CT (4 comments.) says:

    That’s one way to look at it. The other way is the recent Wonkette.com example, where celeb blogger Ana Marie Cox departed and handed the reigns over to successors.

    It goes back to the running argument: Are the bloggers or the blogs the real stars? In the case of a single-author site, probably the former; but for group blogs, I’d say the latter. And it all depends on how the blog is structured, and what attracts people to it. If a blog develops a community atmosphere, I’d argue it’s grown beyond being just the author’s outlet, and becomes very much a commodity unto itself.

  2. Matthew Dolibog (1 comments.) says:

    selling blogs is nonsense, except that it makes money, of course. a blog’s success depends on the bloggers’ character. you can’t play tricks with your readers. i wouldn’t sell mine anyway.

  3. kyle (2 comments.) says:

    So, basically, he’s selling an address and some formatting.

    It’s web design with a twist! We’ll select the name, create the overall design, and generate the content right up until the time that you complete the purchase. Then we’ll take the value with us, and leave you with a $20 monthly payment!

    I have got to find a way to get famous.



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