IT and Spiritual Marketing
From Hermawan Kertajaya blog, he wrote about IQ, EQ, and SQ.
IQ (Intellectual) is MINDWARE, EQ (Emotional) is HEARTWARE, SQ (Spiritual) is SOULWARE, All in all he call it The HUMANWARE. And to do spiritual marketing, people must use their HUMANWARE….
Will have to read the article myself, but the premise is sound. I work at a magazine, and it’s a common understanding that the archives are a gold mine for online revenue generation.
Given the content of the article I’m surprised you didn’t link to Tristan’s original post, on his own site, regardless of that fact that Robin had republication permission.