Weblog Tools Collection

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Social Media Marketing at SeaWorld They put up a WordPress blog and uploaded raw content to Flickr and YouTube. They then worked the online communities focused on roller coasters to get the word out. This article is based on a video podcast by Shel Israel of FastCompany.tv. On one of the panels at WordCamp, we were asked a question that roughly translated to the same one that Shel is trying to get answers for. “How do you measure a conversation?” SeaWorld simply put together a blog and some pictures and videos using tools that are feely available, to generate buzz and conversation amongst ethusiasts they might have normally overlooked. The question in my mind is not how we measure but what we measure as the outcome of a social media marketing strategy and how we know that it is time to measure a particular set of results.

We had talked about introducing something new and exciting and I would like to take this opportunity to introduce Weblog Tools Videos to my readers. It is simply an extension of Weblog Tools Collection and a means for us to have the ability to find, upload, view, peruse and aggregate videos related to WordPress, blogging, tutorials, web design etc.

I am really excited about quite a few of the features of Weblog Tools Videos. In addition to the obvious ability to browse through the latest videos and the most popular ones, readers can add videos from various video upload sites, link to videos published elsewhere, upload their own videos and most importantly, record and upload videos from their computers directly from their webcam. There are plans to allow screencast capture and record and post Skype videos and conferences as well. So go ahead and register and start uploading and linking videos.

The power of Weblog Tools Videos is in its users (which is why I ask you to register). When you upload a WordPress or a blogging video to YouTube, your video is lost in YouTube’s content stream, picked up and washed away in the barrage of new content. On Weblog Tools Videos, your multimedia will be exposed to a highly concentrated and well defined audience looking to view and absorb just the kind of media you are looking to produce. Since most of the other features, including the embedding and the social interaction is the same, you could upload your newly produced videos to Weblog Tools Videos and use it/embed it on your blog and/or social content in almost exactly the same way as before (expect an embed plugin soon). In the process, you will receive the attention of the Weblog Tools Collection audience as well as benefit from the exposure on your own site.

Are you videoing yet?