Ever wonder if one headline would be better than another for a particular post? If so, you’ll now be able to test two different headlines per post using the newly released Headline Split Tester plugin developed by bhalliburton and peterbessman. The plugin is incredibly simple to use. Once installed, a new meta box is added to the post creation/editing page where you can enter an alternative headline.
As you can see via the screenshot, you’ll be able to view the total number of impressions the article has along with the number of clicks each headline has received. By default, the total number of impressions an article needs to have is 250 before a headline is chosen. This can be changed via the plugin options. In fact, it’s the only option this plugin has.
What’s cool about this particular plugin is that it was created by these two individuals over a weekend at the Baltimore Hackathon during November 19th-21st 2010. Initial inspiration for the plugin came in the form of a post that mentioned the fact that the Huffington Post makes writers write multiple headlines for every article.
I have a feeling that many of you content producers out there will enjoy this simple little plugin. However, if you find that you need a little more in the way of A/B testing for WordPress, check out the ShrimpTest project that is being written by Mitcho of Automattic. There is not much in the way of information on the front page which is why you should check out the ShrimpTest docs page to get started.