FeedBurner is Dead, Long Live Feedburner

February 12th, 2009
Blogging News

So for some reason that I can no longer remember, I had to log into FeedBurner to do something. I was greeted with an odd message that appeared to say that FeedBurner would cease to exist and I would have to migrate my account to Google. I have become wary of attaching my Google account to my other important services after their recent gaffe and was about to click “No Thanks” when I realized that the page was telling me that if I did not do it manually, they would be moved for me anyways. Since I had no choice, I went through the paces to move my FeedBurner services to Google.

The move was mostly uneventful and I was told that while my feeds were being transferred, I could close the browser window and know that they would be safely transferred. There are some reported incidents of missing feeds and long transfer times. Worthy of note is that our feed URI did change but I vaguely remember reading that the old feed URI will continue to work and get redirected. Now I see a “Cool, you recently moved to a Google Account! Your feed stats might be low for a bit; they should return to former levels in about 72 hours.” when I log in to So our narcissistic numbers are a little off but we will live. I could not help but notice a tinge of sadness in the last post on the FeedBurner Blog. Here are some FAQ’s from Google on the transfer and the original blog post from Google announcing the move process and essentially sounding the death knell on the original FeedBurner.

The last date to get all your feeds transferred to the “new” version of FeedBurner is February 28th. I know I was not aware of that date and many of you may not be as well. I understand that if you fail to transfer your feeds, they will be transferred for you but I would rather do it myself, especially if the URI is about to change. Daniel transferred his feeds recently and goes into some details of the process. He had very few problems to speak of as well.

Did you know that this was going to happen? Did you remember to transfer your feeds?




  1. Ehab (1 comments.) says:

    They ain’t really dead, I wouldn’t put it so ! Good luck to the FeedBurner team for whatever lies ahead.

  2. Rod (3 comments.) says:

    HI… great article. I agree, with you, I too was wary of Google when that misstep as you mentioned happen. I was unaware that this was happening, but I also think Google will do it justice… Thanks again for the article.

  3. eve (1 comments.) says:

    I did mine awhile back, still waiting on them to correct themselves- lol, only my email subscribers are being counted (1+ weeks now). I am sure the quirks will be worked out soon though!

  4. luisao (1 comments.) says:

    i use feedburner :(

  5. Darryl (3 comments.) says:

    I moved mine a week or so ago and didn’t have a problem, but I don’t doubt there being long transfer times with the number of feeds that need to be moved. I’m curious if the Goog will have all the bugs worked out by the last week. All those procrastinators waiting until the last week to move their feeds ought to be real fun. :)

  6. Hikari (79 comments.) says:

    oh man…

    Only thing I know is that I clicked “No, thanks”, and later it was reporting 0 subscribers, with ALL data gone. As if my Feedburner was brand new.

    Not that I had plenty of subscribers at all, but that was sad.

    I even thought it was because I’ve just .htaccess-redirected a 404 URL (/feeds/posts/default) to its correct /feed/ place. I went to this feed URL and posts were being shown properly.

    Later I received a mail containing new posts (I’ve subscribed myself to keep track of it), so I suppose other subscribers are receiving mails too…

    Let’s hope everything goes back to their place.

    (and BTW, how to transfer my account after I opted to not do it in the first message??)

  7. Blogger Lane (1 comments.) says:

    I saw it coming for a while, but I waiting until Google made the process automatic. I tried AdSense in my feed for a while too, but the clickthrough and earnings were nominal so I decided to pull them for the sake of user friendliness.

    When I switched, I initially saw a drop of about 1200 subscribers on my primary blog, which was about 40%. The number is almost back up to where it was, but it has also bounced around substantially.

    All in all, I’m unimpressed with Google’s management of Feedburner forced-integration so far. I think I either lost a few hundred subscribers overall or Google’s reporting is still way off.

  8. Tan The Man (37 comments.) says:

    Bungled and bumbled…

  9. George Serradinho (107 comments.) says:

    thanks for this info. I have gone through the process now and hope that all will be ok in the coming days/weeks

  10. Muay Thai Warrior (1 comments.) says:

    I had no idea that this was happening… Did people get email notification of this, cause I sure didn’t??

  11. Rajesh (35 comments.) says:

    Feedburner is dead? It is in the dying stages…

    and long live Feedburner?!!! Google will kill it anytime…

  12. Mike (1 comments.) says:

    This has been nothing but a headache for me. Sure, I like the ability to put Adsense ads in my feed. Great. Terrific. Awesome! Unfortunately, within weeks of transferring over, the whole damn thing quit working. It keeps saying there is a 502 error, although the original feed source is working just fine, thank you very much. And of course now that it’s a Google product, I get to stew in my juices while I await an answer from Google’s “crack” customer service team. Wonderful. Way to screw the pooch Google. Again.

  13. Niche Titans (3 comments.) says:

    Like you said, the transfer was pretty easy….

  14. Ashish Jha (1 comments.) says:

    Lol.i don’t see this as dying. This is just a reincarnation of feedburner.
    This was already understood that some day this is going to happen sooner or later.

    All the best to feedburner and to google

  15. Wendy (1 comments.) says:

    Thanks for the heads up. I was freaking out when I saw that heart stopping, error looking window appear. Google just canceled my Google Notebook…stopped expansion and support…so I am a little concerned about this move.

    I wonder how long it will take for my WordPress theme creator to update this aspect of his theme? Drats! Every improvement has a downside :( LOL

    The transfer went without a hitch…at least so far so good.


  16. Rich (1 comments.) says:

    I transferred mine 3 days ago, and I did not have a problem. And yes, I saw it from Daniel Scocco’s Daily Blog Tips. But I waited for others to do it first so I will have a guide in case I will encounter problems.

  17. William Landers (1 comments.) says:

    I am not happy. I want nothing to do with google. They are worse than microsoft, with their business practices.

    I went back to orginal feed. In time if you do not pay Google you will not have anything showing up in search engines. These business practices make me sick.

  18. Simon (10 comments.) says:

    I really wouldn’t have noticed had I not been re-designing my website and wanting to add the email feed feature. Indeed the transfer of feeds was a painless one but why the new address? feed2 rather than feed when the old one is simply to forward to the new, seems very silly to me and you would have thought that google would have got that sorted; then again the more I research into web 2.0 and the whole business model of getting google to buy you out the more im beginning to question googles game plan.

  19. brad hart (6 comments.) says:

    My big concern about how big Google is getting with all the products and services they offer. They have fewer problems that I have run into that any individual service I have used, so no big deal. My concern with everything being bundled at Google is when the eventual anti-trust (or other legally grey area) backlash hits them. The EU will eventually come down on them for being the largest search engine, the largest advertising agency with adsense, the largest metrics provider with analytics, and whatever other service they successfully integrate. The US may ignore this sort of behavior, but I have my doubts if other economic blocks will.

  20. Jason (1 comments.) says:

    I miss FB already.

  21. Matt (2 comments.) says:

    Did mine a while ago, dont what the problem is?! Google took over Feedburner some time ago so it was always inevitable and doesnt affect feeds.

  22. Karsten (1 comments.) says:

    I transfered and everything broke. Because I was using Yahoo-Pipes to modify the RSS-Feed.

    Bad idea. I would suggest NOT to change willingly and wait till they do it. Hopefully by then they will have solved most problems.

    • Rajesh (35 comments.) says:

      I read somewhere that Google will not support Yahoo Pipes going, if you are using it, what is broke is broke.

  23. charles (1 comments.) says:

    I have moved in to the new feedburner 3 weeks ago. So far, no problems encountered after the transfer and it was easy as it has steps to follow.

  24. Michael Pate (2 comments.) says:

    Long-time Google/Feedburner critic Todd Cochrane wrote about the Feedburner Transfer issue recently.

  25. Armand (5 comments.) says:

    I’ve already moved all my feeds on feed burner to Google, long lasting for FB :)

  26. Shawn (2 comments.) says:

    I transferred about a month ago and didn’t have any problems with the transfer.

    The huge drop in subscribers (according to my FB stats) scared the crap out of me though. But after about 4 or 5 days it came back up.

    I have noticed the number of subscribers fluctuates a lot more from day to day than it did before I moved.

    My only problem with FeedBurner was back in Oct (before I switched). I have another WPMU installed with several other blogs. Posts from those MU blogs somehow started getting pulled into my main site feed. I still don’t know what happened since they weren’t connected in any way to my main blog except for being on the same domain.

    Anyhow, I haven’t noticed any problems with FB since my switch.

  27. Jon Leslie (1 comments.) says:

    I came across that a few weeks ago and chose to do it later also. Earlier today while looking for a way to enable full text feeds, I decided to go ahead and take the plunge. Pretty uneventful, to say the least.

    I probably would not have remembered to do it if I did not have something force me to take a look at my Feedburner account.

  28. Jonathan (7 comments.) says:

    So what does this mean for us, functionally? Is this just a nostalgic fueled post or is there actually going to be a difference in the level of service provided?? Just curious.

    • Mark Ghosh (386 comments.) says:

      We can only hope that the service gets better and new features get added (which is the insinuation from Google for the switch) but time will tell.

  29. Matthias (1 comments.) says:

    Thanks for your post, I just saw it on my dashboard and migrated as well. Everything went fine and to be honest, I’m glad that Feedburner will now be added to my Google Account. I like the thought of having everything “under one roof”. ;-)

  30. Jeff (1 comments.) says:

    I haven’t noticed problems with my feed since transferring, but FeedFlare hasn’t been working, and I have been using that. I hope they get that straightened out.

  31. Hint (1 comments.) says:

    Found you in my Dashboard.Thanks.
    Just updated, I went to Feedburner site then it took me to Google Account.

    Very smooth and seamless. It seems the Feedburner Feedsmith plugin is still Ok for use.

  32. Ken (1 comments.) says:

    I just added Feedburner to my my WordPress blog. I didn’t have a Feedburner account before, but it has been working fine so far. Google does a nice job integrating all the tools webmasters need like Webmaster Tools, Adsense, Google Analytics, and now Feedburner. The reason I finally caved and got a Feedburner account was because of the Adsense integration and more accurate subscriber stats. Regular stats programs don’t really know how to present RSS feed numbers. Hits aren’t very helpful, and you don’t know if bots are hitting the feed or people. Feedburner supposedly does. Does anyone know if there is an iGoogle Gadget to get your feed subscribers number?

  33. Wise Finish (1 comments.) says:

    I found the transition to be fairly painless overall! I heard that Google isn’t paying as good for the feed ads as the old feedburner ads were…

  34. Uncle Admin (1 comments.) says:

    Google is my friend. I moved my feeds a couple of weeks back and no problems. I love having google handle my feeds. Google makes it easy for me since I can have most of my monitoring tasks all in one place. Adsense, Webmaster tools, Anlytics and now feeds. I have one saved set of tabs in internet explorer that brings them all up.

    Google has always been top notch quality stuff with the services I use from them and all for free. Can’t beat that. Sure, there are going some issues with someone from time to time but overall, they have been top notch.

    And yes, the feedsmith plugin still works great with the google FB feeds.

  35. Shawn Honnick (5 comments.) says:

    I just logged into feedburner and managed my account with no such message or any other indication that there was an impending change. Are they rolling out the migration of accounts?

  36. Alfredo (2 comments.) says:

    FeedBurner is Dead, Long Live Feedburner… the only difference I see here is the big B is now changed to lowercase… and it is now under google domain. Could see the really a reason they have to change url like they did not move to

  37. Ray Stewart (1 comments.) says:

    I had to really hunt around to find out how to do this change. I hadn’t heard about it until I read this article.

    The mechanics of the change were easy, once found, and time will tell how google intend to use this service in the future.

  38. Rosina Lippi Green (1 comments.) says:

    FeedBurner may not be dead, but FeedFlare is screwed up. Doesn’t work at all anymore, which has me very irritated. I depended on it.

  39. Tinu says:

    I remembered to do it. I still can’t see my feeds. Gonna wait on some feedback before my large, public, hissy fit. :)


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