The science of blog reading

October 25th, 2007
Blogging Essays, Business of Blogging

The science of blog reading: Nick Carr gives us an executive summary of an article by a team from CMU (and Nielsen) and he explains their thesis with the following foreword: The problem of detecting contaminants in a public water system is analogous to the problem of figuring out what’s going on in the blogosphere. Any article that claims that the blogosphere is essentially a sewer, is worth the read. I whole heartedly disagree with the list of 100 blogs that “everyone should read” but the concept is amusing and the principles behind their claims might have some merits. But then again I disagree with any and all such lists because all blogs and their readers do not have the same interest in all subject matters. Also as an astute commenter on that post points out, some of the blogs on that list aren’t even updated anymore and thus their list should have been better researched or at least chronologically updated before publication. Some researchers (I have been guilty of this myself when I wrote my thesis) concentrate on the numbers so completely that they tend to forget the bigger picture and consequently lose some credibility in their folly. If you are interested in social behavior surrounding blogging, the article is called Cost-Effective Outbreak Detection in Networks.




  1. gestroud says:

    Michelle Malkin as a must-read blog?!?! I agree with you, Mark. That list leave a LOT to be desired. :-(

  2. J.P. (6 comments.) says:

    Thanks for the PDF. Cool reading.
    Can I ask you something? Do you use a plugin for “Recent Search Heatmap”?

  3. theunrulyone (1 comments.) says:

    It is true that everyone has differing tastes, but that is what I love about the blogosphere: I can be exposed to all kinds of people touting their (sometimes absurd) opinions and knowledge. Blogs are what the internet is all about, so what if they live a little close to the sewer?

  4. Mark Ghosh (386 comments.) says:

    J.P: That is my own hack and the search itself is something I wrote just for this blog. I had all the intentions of turning it into a plugin but have not gotten around to it yet.

  5. J.P. (6 comments.) says:

    Thanks for the answer. Please do it. Its a great plugin (this comes from a analytics guy) :) !

  6. Sergio (11 comments.) says:

    i disagree i dont like the pdf, less Nielsen

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