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ClickTale Heatmaps

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April 3rd, 2007
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Blogging News, LinkyLoo

ClickTale Heatmaps: Much like CrazyEgg, ClickTale promises to help you understand how users interact with your site to gain insights into maximizing usability of your site. In addition to cool heatmaps, ClickTale will offer videos of user actions including mouse movements and judging from their beta questionnaire, they are still feeling around for pricing models. Mashable has a nice writeup with screenshots. User action videos would be tres cool!

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  1. Jason says:

    I can certainly see this being useful to corporate site designers. Seeing where users click, how often they click, and how they use the site would provide some incredible information when trying to fit pages for certain user types.
    If the cost isn’t too prohibitive, I might just consider it when my business site is released this July.

  2. Chewxy says:

    Off topic : I found from CrazyEgg that in near NSFW pics I had posted, user always clicked the crotch area. Right.

    Humanity.

  3. As cool as it might be to watch, I don’t see where it would be entirely useful, to be honest. I mean, what matters ultimately is where someone clicks, not where they move their cursor. Moreover, the movement of one’s cursor is not a good indicator of what someone’s interested in on your website, I don’t think. I mean, sometimes I just move my mouse around to give my hand something to do while I’m reading, or my cursor will seemingly move upward on a page, when I’m actually just headed for a different tab in Firefox; or perhaps it’d seem to go to the right, when in all actuality I’d just be headed for my scrollbar.

    Click information is still vital. Mouse movement information might be misleading.

  4. It is not so much about following individual mouse moves, but aggregating recorded data – as is done in heatmaps showing visitors attention or how far down the page they scroll. This information can be very useful for improving your visitors experience. I created a plugin for WordPress users who want to give ClickTale a try.



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