The bottom line on blogging He’s been known to openly criticize the company he works for, with thousands of opinion-leaders listening in. In the process, he’s become one of his company’s most publicly recognizable employees. But, at the same time, Scoble and a group of employees like him have done something millions of dollars in advertising couldn’t. The purpose of this link is two fold. The topic of the article is interesting in its own right, but the author’s style really made me think. Write the gist of your article in two short lines at the beginning of your post and make it really interesting.