The Federal Trade Commission is planning to crack down on bloggers who review or promote products while earning freebies or payments, the Associated Press reported Sunday. “New guidelines, expected to be approved late this summer with possible modifications, would clarify that the agency can go after bloggers–as well as the companies that compensate them–for any false claims or failure to disclose conflicts of interest,” the article explained. via Report: FTC to go after blogger freebies | Politics and Law – CNET News.
While I am not a big fan of government scrutiny and general “big brother” mentality, I do believe that this will add to the believability and authenticity of the blogging medium. We at Weblog Tools Collection try very hard to keep commercial interests completely out of the content that we generate and only rely on what we consider to be ethical ads to make ends meet. We also follow a [...]



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