Check out the refreshed Technorati: David Sifry unveiled a new version of Technorati today with improvements made in usability, design and scope of search. The greatest change is the look of the homepage and I cannot get over the difference. I completely failed to recognize the page and it looked like a MFA (EDIT: Made for Adsense) MySpace theme page at first glance and the ticker at the top is almost completely useless to me since it is almost unreadable.
I am sure the technological innovations will be welcomed and the elimination of the “search silos” will make them more competitive against Google Blogsearch, but I think that brand recognition should not be wiped away completely but much rather phased in an out to benefit the novelty and retain customer comfort in the brand. Techcrunch has a writeup on the news.
I am a frequent user of Technorati, especially since it is integerated into the WordPress dashboard and is a good way, along with Google Blogsearch, to keep a finger on the pulse of the conversation surrounding my blogs and my topics. Just to make sure that my Technorati world will not change that much, I clicked on the “More >>” link in my Dashboard this morning and the speed and cleanliness of the resulting search page assured me.