After reading MacManus’ post on BlogRovr I had to try it. I am a HUGE fan of Techmeme and any service that promises similar information with a personalized slant is something that I cannot wait to try. I signed up, downloaded the Firefox Plugin and exported/imported my feeds into the product. To sum up, BlogRovr is a vertical search engine, personalized from your favorite feeds that sits on top of your browser (FF in my case) and displays relevant posts about the page you are visiting from your feeds. The information is obtained real time and the display is fairly unobtrusive. For example: When I visit Photomatt.net, I get a series of 14 recent articles from my feeds, including tags from those items for links created to Photomatt for various reasons. For now, the plugin is not very processor intensive and MacManus has a detailed post on how it works and how it can be useful. I do not see the economic model yet but Activeweave, the parent company has some VC funding and is already running Stickis (on whose technology BlogRovr is built) so they have something in mind. Right?