Technorati Lacks Authority

Those in the blogosphere will at one time or another hear of a service called Technorati. What is Technorati anyways? Technorati is a search engine for blogs that scours the web to try and tell you what’s being said about what and by whom. In order to tell which blogs are the more popular of the bunch, Technorati uses a ranking system that determines how many people have linked to a blog which is called (Authority) and how many people have added that blog to their Technorati favorites. BlogStorm has published an interesting post which clearly illustrates the need for a major overhaul of the Technorati ranking algorithm. In this article, BlogStorm describes four different blogs that have a high authority level and at times, a ranking of 1 within the Technorati ranks. Two of the blogs mentioned are authored by two of the biggest names in the WordPress arena, […]