A Word On Commercial Themes

James Dalman gave his prediction for the future of the premium theme business on WPCandy yesterday and although he makes a couple of valid points, there are some others I’d like to expand upon as well as add my own thoughts. First, a little history on the semantics of the market. The word Premium was a term used about two years ago to define a theme that carried a price tag and contained some additional features and enhancements you wouldn’t normally find in a free theme. This lead to the question, What Is A Premium Theme? Premium was and always has been a marketing term. It’s funny because in the commercial theme market today, the rage is centered around theme frameworks. While theme developers in the WordPress community grabbed a hold of this term and gave it their own definition, we once again found ourselves wondering what a theme framework […]