Posts Tagged ‘corporate_blogging’

McDonald’s Dips Toe In Blogging Waters

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October 19th, 2005
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Blogging News, Business of Blogging, LinkyLoo

McDonald’s Dips Toe In Blogging Waters Last week, the company began an internal program that introduced corporate blogs, available only on the corporate intranet, behind the firewall. While this is seen as a small first step, it’s an important one in a company the size of McDonald’s, said Steve Wilson, senior director of global Web communications for McDonalds. Wilson spoke to a crowd of bloggers and curious marketing folk at Monday’s BlogOn social media summit in New York.

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