Calculating the ROI of blogging Calculate the return on investment of blogging and an external blogging framework. As Rubel points out, Charlene performs the analysis based on the metrics that companies use for measuring impact of media relations.
About the Author
- Mark Ghosh
An avid fan of business, education, technology and finance. I lead a lean, highly focussed and capable team of Java Back End developers and Front End developers through a maze of complex software wizardry to fulfill the web maintenance needs of a large chemical manufacturer. As per Myers-Briggs Personality Types, I am an ESTJ. I pride in a project completed on time and according to plan. My hobbies include all kinds of technology, anything that I can taste and anything that goes fast or flies in the air. I like to read business books and comics in my spare time.
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[…] For those who do not want to accept the apparent ROI of blogging, Charlene Li lays it down (via Weblog Tools Collection) in a language that the corporate world understands. It is quite relevant as the approach is quite similar to ROI from investment like Public Relations which has indirect impact on the figures. […]
[…] Siguiendo con este fenómeno, donde podrÃamos considerar los blogs como uno de los elementos más visibles de esta corriente, he encontrado en Weblog Tools una interesante mención de un artÃculo publicado en el blog de Charlene Li’s titulado “Calculating the ROI of blogging”. […]