Web sites judged in a blink “If the first impression is negative, you’ll probably drive people off.” We always knew this but there is more research behind first impressions on the web. However, how does this work when content is read through syndication?
No, it doesn’t apply to the content itself, just the aesthetic impression a site’s layout/apperance elicits. That’s the point of the findings: Regardless of the content, a site’s appearance creates an instant impression that then influences the subsequent experience.
So reading feeds avoids this, at least until/unless you click through to the site itself. But c’mon — we all know nobody reads content thru RSS. 😉
Here is a nice post I read about first imressions:
http://www.avich.com/avich/express/?p=4
Hello,
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nicob