Author Archive

On Sponsored Themes

180
responses

Thanks to posts here on WLTC and around the blogosphere, the topic of “sponsored themes” is at the top of everyone’s minds. I thought this would be a good time to share my thoughts on the ramifications of sponsored themes, and what it means for our community. For those who are new to the topic, in the past yew years a market has developed around advertisers that pay money to websites to have plain-text links back to their properties so they can rank better in search engines like Google for the text in those links. At some point the people gaming Google realized instead of buying links from dozens of individual sites, they could pay theme authors to bundle their links with their download and get hundreds or thousands of sites with their link for a small fraction of the cost. This is politely referred to as “theme sponsorship.” Sometimes […]

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