Woopra was opened up to the world at the Dallas WordCamp where I met John for the first time. His talk was not on Woopra but he introduced it to the event in a very short, three minute spiel. Since then Woopra has generated a tremendous amount of buzz in blogging circles. In short, Woopra is a stats tool for websites that lives as an application on your desktop (among other places) and can provide live webstats on your visitors. I like it since it is fast and since the developers gave me an opportunity to look at the insides early on, I have developed quite a fondness for it. They are in growth mode and with the recent upgrade to their desktop client, they can support more locations and are in the process of approving a large number of new users for their service.
All of that being said, with my previous knowledge of Woopra and its capabilities, I was literally floored this afternoon by a flood of new “stuff” that I had either completely missed or capabilities that were added in this new release. So if you are a Woopra user (or if you are not, just sign up), pull up a chair, grab a cup of your favorite beverage and read on. This is pretty cool.
All of the following assumes that you have an active Woopra account, are using WordPress, have the WordPress plugin installed and have the Woopra application (22.214.171.124) installed on your machine.
- With Woopra, and the Woopra WordPress Plugin, you can monitor all your registered users and all your commenters. This sounds obvious/relatively mundane until you install the plugin on your WordPress blog and create an event notification on the application. Follow the bouncing ball.
- Open up your Woorpa application, click on the manage tab on the left and then click on Create a new Event Notification.
- Then type in “Known Visitors” into the label box, click Next.
- On the next window, click and activate the checkbox next to “Visitor is tagged or is a member” and click next until you come to the “Edit Notification’s look and feel” screen.
- Here click on the “Notification’s Icon” dropdown to click on “visitor’s Avatar” and then paste the following in the “Custom notification message” box: Visitor %NAME% is viewing %PAGETITLE% Then click on Apply Notification button
Now you will receive a notification on your desktop whenever a registered user or a user who has left a comment, visits your blog. This gets even cooler when you notice their gravatar shows up on the notification and you are now able to track these known visitors are they traverse through your blog. You can even choose to initiate a web chat with these visitors through the Woopra application. The chat shows up on their browser. This is cool and scary at the same time.
- Another cool new tool I discovered today was the little map of the world on the top left corner of the “live” tab. Now I had noticed the map there but had not looked into it much. Look for a small arrow on the top right corner of that map. Once you click on that arrow, the map opens up to a full screen view and now you are able to use your mouses’ scroll wheel to zoom in on any part of the map and use your cursor to identify users. I could spend hours doing this on a busy day.
- I had noticed the small column of labels at the top right hand corner of the Woopra desktop application but had not paid much attention to it. The lowest item on that list is called “live” and once clicked it shows the number of users on your blog on a moving bar graph, much like whos.amung.us
- The analytics tab has a bunch of hidden gems. Some newer features were also added to the items on this tab. Click on the Analytics tab on the Woopra application and look for the following:
- The “referrers” tab now has a few new subtabs. They include regular stats stuff like webpages, domains and search engines. But now this tab also include Feed Readers, Emails, Social Bookmarks, Social Networks, Media, News and Communities. Each one of these intrigued me and the I was taken aback by the breakdowns of referrals from various applications. The Email tab gave me the most food for thought. If your blog has email readers or you publish regular newletters via email, this tab could help you identify reader populations from various email services. Clicking on the graph part of the display brings up a historical view.
- The “pages” tab breaks up visitors by subdirectories. With WordPress’ permalinks, you can now determine how hard your yearly archives are working for you. Apparently, over a thousand people looked at my archives from 2003 this week. As your data grows, this tab could contain breakdowns by tag, by author and any other permalink features that you have enabled through your blog. I wonder why our WordPress tag is so popular?
- The last tab to point out is “systems”. Now this data can be mundane and almost all stats programs offer some sort of systems breakdown. Woopra adds to this functionality by letting you find permutations of systems options. This blog receives more Chinese speaking, Internet Explorer 6 users on Windows XP than any other language. I will be using that information to my advantage, I am sure you can find your particular niche to help or enhance.
Woopra is a great tool. It is even better with these little tidbits. There are literally thousands of different ways to enhance your stats and understand your reader population better. I have just outlined a few that I had completely missed till today.
Have you found any cool new tricks for Woopra that you would like to share?