I decided to use Project Wonderful for a month before I would say anything about the service so that I could talk somewhat intelligently about it. Project Wonderful lets you sell ads on your blogs in a new way. They use something called an “infinite auction” model that allows you to continue to sell your ad even after it is sold one time. In other words, the ads are sold on a per day basis and the highest bidders’ ads are displayed on your blog. The system has its weaknesses but it does work. You sign up just like any other advertising service and wait for them to approve your blog. Then you decide what kind of ad blocks you would like to display, setup the code and then add the code to your blog. The process of setting up ads and displaying them is a learning experience, but more on that later.
- Account setup is relatively easy.
- Once the ads are setup, there is little to be done, low maintenance
- Could be better money than AdSense for some blogs
- Google friendly
- Multiple types of ads
- Very, very versatile advertising system
- Infinite auction has its advantages
- Setting up ads and generating the code is confusing and cumbersome. I am not sure why ad details such as size, colors and ad text are on the ad code that needs to be regenerated after the ad is tweaked. Ad code generation leaves a lot to be desired.
- Infinite auction, though “innovative”, is confusing to advertisers. Selling more ads on your blog when an ad is already being displayed becomes difficult. There is a high learning curve for both advertisers and publishers. Casual ad buyers are wary of the infinite auction model.
- The site is slow when logged in. It is a pain to allow a pending bid when it takes over 30 seconds for each page to load. The ads themselves are displayed without much of a lag, which is nice.
- There are few advertisers on the service at this time. Most of them are t shirt sales or “blooming tea” sales and a few web comic sales ads slip in from time to time. Once this cadre of advertisers grows, the services’ potential will also increase.
- You need to be patient with the ads and the advertisers. You do not sell your inventory on the first day you put up the ads.
I tried various different pricing models and various different prices (on various different blogs and pages). If you do sign up, start with a lowball number for the bidding. That helps to get the attention of the few advertisers on the service. My prices were a slippery slope. I sold very few ads on the higher end of the price range and most of my ads ran empty if I put the them for auction at a going price I thought was fair. The site has a lot of good help files to guide you on price and the number of ads that are worthwhile. One thing I can say for certain. If you have AdSense on your blog and are making very little money from them, Project Wonderful is worth a shot. Chances are that you will make more from them, however slight that increase might be. The service did not work well for me but you might have a different experience with them.
Have you used Project Wonderful in the past? Have you advertised with them?