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Six Apart and Automattic Compared

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July 10th, 2007
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Blogging, Business of Blogging

Six Apart & Automattic Compared: A comparison of two of the three blogging juggernauts on the web. Though the comparison is mildly interesting from a historical novice’s point of view, I think the article is missing a few things. Since it was written by a business professor, I would have expected more analysis and forecasts rather than a rehashing of the past events in a company history narrative. Furthermore, a story of MT and WP does not make sense without Blogger and it should have been included.

There are very interesting business model and structure type details of all three companies that I believe are instrumental in their success in each of their arenas and the underlying competitive tension amalgamated with a deep sense of respect and jealousy among each of the competitors would have made for very interesting business reading. In spite of my perceived shortcomings, Carthik is mentioned in the article (which made my day) and it is worth a quick read if you are new to either company.

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