This will be a three part series on link building for your blog.
The first question we must ask is: Why do links coming to my site matter?
The short version of it is that links pointing at your site do matter. For Google, those links mean PageRank. For Yahoo! and MSN, they mean value and search placement.
PageRank is an extensive algorithm that calculates how your site (and pages) should be ranked in the search results. The higher PageRank you have, more often than not, the higher your site will be in the results. This is not always entirely true because of how the algorithm actually works, but that is the general idea behind it.
But again, why do I care about this PageRank?
You are reading this because you want to learn more about how to optimize your site for search engines. That is exactly the purpose of Part 1 here. Links pointing to your site or blog really do matter. There are tons of firms out there that buy and sell text links as their actual business. I am a huge supporter of Text-Link-Ads.com as they have been very supportive and responsive for everything I do with them.
So if I have a higher PageRank, lets say a PageRank 5 or 6, does that mean I will do better?
This starts to dig into the questions of … what niche are you in? how much competition do you have? who is searching for your content?
You could have ten thousand links going to your site and still do very poorly in the search rankings purely because maybe you don’t have any competition or no one really cares about your industry. To be successful in the search engines, you need to put yourself in the mind of a consumer. What I am looking for? What do I want to click on when I’m searching for something?
Being number one is not always the best, sometimes number two or number is better. Why? Again, put yourself in the shoes of a consumer. Will you always click on the first hit or will you look down the page a little bit to see what else the search engine has to offer?
Here are some example searches to show you what I mean:
Depending on which search engine you use, you will always get different results, but the visitor will vary on which link they click on. The first, the second, maybe the third, maybe the tenth even. It varies a lot, but that is a little bit on search placement. For my site, I don’t want to rank number one for any given search because I feel I am more likely to get traffic if I’m number 4 or 5.
What’s next week? Outbound Linking – Part 2