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Calculating the ROI of blogging

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October 3rd, 2006
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Calculating the ROI of blogging Calculate the return on investment of blogging and an external blogging framework. As Rubel points out, Charlene performs the analysis based on the metrics that companies use for measuring impact of media relations.

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  1. […] For those who do not want to accept the apparent ROI of blogging, Charlene Li lays it down (via Weblog Tools Collection) in a language that the corporate world understands. It is quite relevant as the approach is quite similar to ROI from investment like Public Relations which has indirect impact on the figures. […]

  2. […] Siguiendo con este fenómeno, donde podríamos considerar los blogs como uno de los elementos más visibles de esta corriente, he encontrado en Weblog Tools una interesante mención de un artículo publicado en el blog de Charlene Li’s titulado “Calculating the ROI of blogging”. […]

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