10 Blog promotion tools: Meh!Add these tools to grow your blog readership. Though there is a place for tools to help a blog readership grow, blog marketing and marketing through blogs is extremely overdone. Yes, these are directed towards marketing professionals but they send out the wrong message and end up in generating unwanted pages with bogus content and Akismet fodder. There is no shortcut, no miracle tool, no ten steps to blog nirvana. If you are a blog author, entrepreneur, marketer or a new blog author, there is one surefire tool to grow your readership and get visited/read by a bunch of people. Wait for it …
Write good content.
Keep a lazy eye on all tools, features, themes, widgets, scripts, plugins, links, readers, browsers and everything in between, but write good content. I try to help people start and popularize good (and useful) blogs by guiding them in finding a topic that they are interested in and then helping them to write about the topic. I urge new bloggers to write often, write passionately and write honestly. Blogs are not popular overnight (unless you are Guy Kawasaki or Jonathan Schwartz). Passionate and successful bloggers shut down their blogs when they run out of content steam. They start back up when the muse visits again. Be creative, experiment with thought and content, try different things and explore other blogs, but be patient and write good “stuff”. The readers will come, I promise.
Oh, and one easy way to get people to visit (and keep visiting) is by being good to the people that come to read your blog. If you only write about Hollywood gossip or about extremely cruel office pranks, you will probably get a lot of visitors, but those blogs are hard to start and harder to generate content for. However, if you help another blogger get started with their hosting or explain how to fix that pesky Acrobat freezeup issue that you learned today, tell people how much you like your shiny Macbook screen and why or explain the secrets of writing good email, you will probably pick up readers quickly. I call it Good Samaritan blogging.
In that spirit, if you think you write good content and are looking to promote your blog (not new blogs with 5 posts, blogs that are chock full of content, blogs that need readers) please leave a comment on this post. I will tally a list of the first, say twenty links, and post it the next day. If this post takes off, I might make this a monthly feature.
If you are an author and have posted your link, don’t forget to come back and check on the other blogs on the list. You might find some reading material you like.
[EDIT] PS: Even if the twenty links are exhausted, leave a comment on this post. Peer participation and promotion through shared experiences are also feathers in a good blogger’s cap!