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Web sites judged in a blink

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January 20th, 2006
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Business of Blogging, LinkyLoo

Web sites judged in a blink “If the first impression is negative, you’ll probably drive people off.” We always knew this but there is more research behind first impressions on the web. However, how does this work when content is read through syndication?

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  1. CT (4 comments.) says:

    No, it doesn’t apply to the content itself, just the aesthetic impression a site’s layout/apperance elicits. That’s the point of the findings: Regardless of the content, a site’s appearance creates an instant impression that then influences the subsequent experience.

    So reading feeds avoids this, at least until/unless you click through to the site itself. But c’mon — we all know nobody reads content thru RSS. ;)

  2. Joe says:

    Here is a nice post I read about first imressions:
    http://www.avich.com/avich/express/?p=4

  3. nicob (1 comments.) says:

    Hello,

    If websites are judged in a blink, then I invite you to visit the following site: http://www.stepwebz.com. StepWebZ is an online provider of services and content solutions for webmasters and bloggers, providing an array of simple tools allowing the addition and management of constantly updated news to blogs and sites.

    Just for information, they also allow bloggers to promote and monetize their content.

    nicob



Trackbacks/Pingbacks

  1. alea says:

    Don’t blink !!!

    You have only one chance to make a good first impression and it lasts only 50 milliseconds…via Seth Godin
    Add:
    Web sites judged in a blink “If the first impression is negative, you’ll probably drive people off.” We always knew this but ther…

  2. First impressions count, part 1

    If you are in the web design community, you have probably already heard that web users judge websites in the blink of an eye, more specifically, in 50 milliseconds. Let’s dissect this.

    No matter how fast a user’s internet connection is, f…

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