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Blog BootCamp Kicks Corp Butt

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August 14th, 2005
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Blog BootCamp Kicks Corp Butt:

The University of Michigan’s Ross School of Business recently ran a bootcamp for 33 MBAs where they did a a fun study: they tried to see if the bootcamp’s weblogs would outperform a small business’s Web site on major search engines. Suprise, suprise, the bloggers kicked behind. “The bootcamp results demonstrate that with moderate but systematic effort bloggers can achieve search visibility that outperforms established local players for relevant searches.”

Not that I could ever aspire to go to Ross, but interesting nonetheless. I wonder what it takes to market yourself as a “real” PR blogger? Thanks Scoble.

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