Mike Bergman has published a professional bloggers "how to" guide that has been very well received. It's not a fluff marketing piece, but concentrates on serious bloggers that want to roll their own, with an emphasis on WordPress.
The Guide addresses about 100 individual “how to†topics and lessons, and has more than 140 citations from more than 80 experts.
Best of all its free, requires no registration, and has no ads.
Michael K. Bergman, “Comprehensive Guide to a Professional Blog Site: A WordPress Example,†80 pp. See: http://www.mkbergman.com/?page_id=134