Mike Bergman has published a professional bloggers "how to" guide that has been very well received. It's not a fluff marketing piece, but concentrates on serious bloggers that want to roll their own, with an emphasis on WordPress.
The Guide addresses about 100 individual â€œhow toâ€ topics and lessons, and has more than 140 citations from more than 80 experts.
Best of all its free, requires no registration, and has no ads.
Michael K. Bergman, â€œComprehensive Guide to a Professional Blog Site: A WordPress Example,â€ 80 pp. See: http://www.mkbergman.com/?page_id=134