iXpress.me is a new blogging initiative that allows its users to run state-of-the-art blogs with tiny difference: their URLs read like complete sentences or slogans.
The first jingling domain launched by iXpress.me is "Of-Cour.se!" where one can open blogs "Your Name, of Course", "Your Place, of Course" or "Your Passion, of Course" with corresponding web-addresses Your-Name.Of-Cour.se, Your-Place.Of-Cour.se and Your-Passion.Of-Cour.se.
The research shows that Internet browsers are more inclined to click on such jingling links, first just for curiosity, of course. Then more people return to the sites as these addresses stick in their minds.
The team at iXpress.me believes that people do blog because they want to make an impact on the environment and peers. Putting a noticeable web address in the email footers puts iXpress.me bloggers one head above the rest of the blogosphere.
On top of this, blogs hosted by iXpress.me run on servers that use exclusively 100% renewable energy with 0% of CO2 emissions.
There are dozens of other jingles on the way, rolling out in the earlier 2009.