5/23/2007 ↓

  • News Roundup 5/23

    Since there are a couple of interesting news items, I have consolidated them into one post. The Blogging World is agog over the (confirmed) news that Feedburner is being bought out by Google for 100 million. My congratulations to the Feedburner team and the VCs who thought this was a good investment. However, I have also been reading some disturbing rumors/thoughts that Feedburner might inject Google Ads into feeds. I cannot see Google imposing this on Feedburner users but if they do, they will lose me as a user. I choose to keep my feeds ad free and I will look elsewhere. Google is reported to be cracking down on websites and blogs that have little content and lots of ads (or made for adsense type websites, a form of arbitrage). The NY Post reports that a number of users have been notified of being dropped from the AdSense program. I feel that this policing is just the beginning and Google will only continue to try and keep their search results as clean and useful as possible. I do not think most bloggers have to fear if they have content. (5)

1/23/2007 ↓

  • AdSense with other Contextual Ads Allowed

    AdSense with other Contextual Ads Allowed Jensense is reporting that Google AdSense TOS now allows contextual ads from other providers with certain limitations. However, Yahoo (YPN) is still not a viable option since their TOS does not fit. (1)

1/18/2007 ↓

  • AdSense Updates Policies

    AdSense Updates Policies A quick rundown of the most significant changes in the AdSense policies that were released today. There is a re-affirmation of the no-images policy, new limitations on referral products and some changes in the competitive ads that can be displayed along with Google Ads. If you display Google Ads on your blog along with other Ad types, this article, along with the original from JenSense might be worth a quick read. (0)

1/8/2007 ↓

  • WP Theme: SEO Adsense

    WP Theme: SEO Adsense Simple, three column, “built for ADSense” theme for Wordpress with ADSense EVERYWHERE. This would be a pretty cool theme without the ads. :-) (0)

12/19/2006 ↓

AdSense and image placement 6comments

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AdSense and image placement We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn’t actually being offered. That’s not a good experience for users or advertisers. This is important for many AdSense publishers. From the examples that have been provided, if you are using a plugin like AdSense Beautifier, you might be violating Google’s AdSense policies and might want to look into removing the plugin.

11/20/2006 ↓

  • WP Plugin: Target Adsense

    WP Plugin: Target Adsense Target AdSense is a plugin for WordPress that helps you employ Google ad section targeting. Section targeting allows you to suggest sections of your text and content that you’d like to emphasize or downplay to Google Adsense. When used correctly, ad section targeting can give you more control in matching the best ads to your site’s content. Installation is relatively simple and the configuration of the plugin allows you to choose specific portions of your post to target ads to. (0)

11/1/2006 ↓

Clever Ads 4comments

Author: Mark Ghosh Category: General
Clever Google Ads

I (somewhat shamefully) agree that I am not an ad clicker. On the average, I will click on somewhere between 0 to 1 ad a day, tops. I also do not fall too often for clever advertising on blogs and websites. I have learned to navigate around them. Some would say I have developed ad blindness. More often than not, I tend to look for clever placement methods, interesting ad services and such without actually clicking on anything or navigating away from the original page. If something interests me tremendously, I might distract myself for a few minutes but rarely have I actually purchased or signed on to a product or service that I was referred to by an ad. However, this evening, I came upon such a clever ad placement that I had to think about it for a few minutes before the bulb in my head flickered and flashed on. I could swear that the links at the top of this consumer reports article were actual links from the site and not ads. I even clicked on one to make sure. In spite of being somewhat fooled into thinking that these were real links, I am more impressed than annoyed by them. They are well placed, not obnoxious, mostly very useful and last but not the least, they were very clickable! Their click through rate must be to die for. I am assuming that this site is a Premium Adsense publisher and thus has been authorized the flexibility to do what they have done. I wish Google would provide more tips and tricks on how to put up ads this well connected with the material on a page or provide some of the functionality to regular publishers. My kudos to the developers. I hope I learn something useful from this experience.

10/24/2006 ↓

  • Google Co-op - Custom Search Engine

    Google Co-op - Custom Search Engine: Create your own customized search engine with Google. Google will even let you add your own AdSense code to make money from your searches. [EDIT] I had posted the search code on this post but decided against it. Visit the custom search engine I created here. More information and discussion all over the web, including the official Google Blog. (1)

10/18/2006 ↓

Performancing Partners Ads 4comments

Performancing has quietly released their ad network called Performancing Parters that lets bloggers to put up 125×125 graphical ads on their blogs on a revenue share basis. They give the blogger 70% of the revenue share and a very high 5% lifetime revenue share of any bloggers that you refer (which is quite nice really). Installation and setup is very simple and this can potentially create another method for bloggers to make some extra video game money. I have decided to give them a shot. They only support vertical ads for the time being but I am told that that will change in the future. I am thinking of reducing the presence of AdSense, which does not do very well. If the people that run a project can be any indication of its future performance, I would say that Performancing Partners is going to do really well.
None of the above links are partner/affiliate links. However, if you use the following link to visit Performancing Partners (affiliate link) I will get 5% of any future revenue generated through your blog (that does not come out of your payment, it comes out of theirs). [EDIT] All links are affiliate links, I am told

9/25/2006 ↓

  • 200 x 200 AdSense Unit

    200 x 200 AdSense Unit Really small and square AdSense unit now available. This format is definitely popular among the CPM folks. (0)

8/31/2006 ↓

7/3/2006 ↓

  • WP plugin: MoreMoney

    WP plugin: MoreMoney Display ads and a message to visitors from Google. The author also suggests that this plugin could be useful if you only want to display ads from search engine visitors and spare your regular patrons from viewing ads. Much like Landing Sites. (1)

6/12/2006 ↓

  • AdSense Video Ads

    AdSense Video Ads: Google recently launched click-to-play video ads, a new ad format for sites in the AdSense network. All you need to do is have one of their supported ad formats and choose to display images as well as text. Anyone seen these video ads yet? (3)

5/5/2006 ↓

New referrals for Google Pack and Picasa 9comments

Author: Mark Ghosh Category: Blogging News

New referrals for Google Pack and Picasa you can now refer your users to Google Pack and Picasa. You’ll earn up to $2 for each time a user installs Pack and up to $1 for each Picasa install. Google really wants to get into your computer. I have not installed Google Pack (and do not intend to do so) but for those without virus protection, Google does seem to offer a 6 month subscription to Norton Antivirus 2005. Are you installing Google Pack?

4/2/2006 ↓

  • Google AdSense Charts and Graphs

    Google AdSense Charts and Graphs Not sure how useful this is since you could easily (and privately) do this using Excel and the CSV file generated by Google but here is a quick and online way of generating some graphs and charts from your AdSense data. (2)

2/1/2006 ↓

Google Ads getting nastier? 10comments

Author: Mark Ghosh Category: General

I thought that ads with sexual content would not be displayed through Ad-Sense. But this morning I was quite rudely surprised to see a blatent sex ad on my personal blog. It was from sex_by_state or something of that nature. If Google is going to allow sexual content in their ads, I might need to make some changes to prevent that.

I wonder if this was a mistake or if Google has changed some policies. Was I mistaken in assuming that AdSense does not allow sexual content or did I miss something completely??

1/31/2006 ↓

  • Blogtimize! AdSense

    Blogtimize! AdSense Some tips from the Adsense blog on optimizing adsense ads specifically for blogs and bloggers. Most of this information is old, but useful nonetheless. (0)

1/13/2006 ↓

  • Increasing AdSense Revenue on Forums

    Increasing AdSense Revenue on Forums: I can attest that not displaying ads on entry pages work better for the bottom line. I wish there were some further (publicly published) metrics on tweaking Adsense revenue. If there are links that are pertinent/experiences that work for people, please leave a comment. (1)

11/17/2005 ↓

Adsense featured Wordpress theme 10comments

Tim Yang and Ozh have released Problogger Clean, a clean 3 columns theme with original features mostly aimed towards Adsense.

Options are managed from an admin panel (using Wordpress Theme Toolkit) which gives the theme a lot of functionalities and customization possibilities.

The theme comes with built-in ads, so you won’t have a hard time trying to implement ads in a theme that was not designed for it. Its feature I like best : “Adsense Click Safety“, which prevents any click you could make on your own ads to be recorded, therefore to be counted as fraudulent.

Read more : Tim’s announcement, Ozh’s announcement.

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