Author Archive

Boost Site Engagement and Return Visits with Evernote Site Memory

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on
September 19th, 2010
in
HOW-TO

Would you like to provide 4 million users with an easy way to save information about your website? Chances are that you have heard of Evernote, the on-the-cloud note-taking application available on multiple platforms. One of the newest features announced by the Evernote team is Evernote Site Memory. Here is what Site Memory does for your website: Allows visitors to save posts from your site – When you add the Site Memory button to your site, visitors can automatically save posts, pages, and content defined by you to their Evernote your visitors can save posts and pages to Evernote as clips. You have total control of what Evernote saves, the save location of the clip, and how the clips are tagged. Easy Access to Favorites – When visitors return to your website and click on the Site Memory button they are presented with everything that they have ever clipped from […]

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Should You Remove Post Dates from Your WordPress Blog?

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responses
by
on
August 27th, 2010
in
HOW-TO

You may be wondering why anyone would want to do this. Think about it, you probably have hundreds of articles that you wrote years ago and when those same articles appear on Google search engine results, the dates appear next to the description.  You might think that this is great, users searching the web should be able to see when an article originally published, but research shows that users discriminate against older content just because it is old. An article that may be valuable despite its age would be subject to a user completely ignoring it and would click on the newer article, just because it was newer. As you can see in the image above, the search results page lists the post date for the article followed by the description. Do not confuse the intent here, if you are running a news site or writing about topics whose value […]

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Drive Traffic to Old Content with “Tweet Old Post” Plugin

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responses
by
on
August 18th, 2010
in
WordPress Plugins, WordPress Tools

How long ago did you create your Twitter account? Hold on to that number…how long ago did you launch your blog? Something tells me that you’ve probably been running your blog much longer than you’ve had a Twitter account…am I right? If so this can only mean one thing, unless you’ve been actively tweeting older posts from your blog, your Twitter followers have no idea about the treasure trove of (older) content that is sitting on your site. Sure you are getting a ton of search engine traffic, but hasn’t traffic from social media also proven to be extremely lucrative as well? Why let that potential traffic go to waste? This is where the Tweet Old Post plugin comes in. The Tweet Old Post plugin does one thing and it does it well, it allows you to automatically tweet about old posts using a specified Twitter account and it provides […]

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