The Twenty-Five Most Valuable Blogs: At first I thought this was linkbait but a read through the article and the other content on the blog changed my mind. There is some analysis of each blog/blogging company with details about the company, guesses on revenues and page views, future prospects, operating margins and employees, advertising statistics and finally a comment on property valuation as multiples of revenue or multiples of operating profits. From my quick glance I would say that the revenue numbers are not perfectly on the money but since these figures are almost never publicly discussed (except on make money online blogs) I guess there is some error built into the valuation. Daniel’s excellent Daily Blog Tips($1.8M) makes it into the list at number 18. The Gawker properties tops the list at a value of $150 million and other big names include TechCrunch($36M), Mashable($10M), GigaOm($8.4M) and RWW($5M).
A few things surprised me about the entry. I try to keep a very short list of reads and trim and add to them all the time. The fact that the top twenty blogs were on my reading list was a strange surprise. Another surprise was that there was not a single link on the original linked post. (Not one link. I wonder if that was done by choice since their other articles contain links.) I was also surprised by the detailed reasoning for the valuations and the stream of numbers that were presented. Considering that the blog in question is on Wall Street and finance, I should not be surprised but I am not used to seeing this level of financial proficiency on blog valuations.
All in all it was a pleasure to read and compare.