You compose a new post. You click Publish and lean back to admire your work. Imperceptibly and all but instantaneously, your post slips into a vast and recursive network of software agents, where it is crawled, indexed, mined, scraped, republished, and propagated throughout the Web. Within minutes, if you’ve written about a timely and noteworthy topic, a small army of bots will get the word out to anyone remotely interested, from fellow bloggers to corporate marketers.
I could not have described this post (on Wired) better. It is a flash animation that follows a blog post as it makes its way through the Interweb. If you ever wondered how all these disparate peices fit into the blogosphere, this is the food for thought.