This tip isn’t very specific to WordPress, but something I realized only a few days ago.
If you have an article that is ranking well in the search engines, let’s say “wordpress skins” or “picasa web tips“, either of those searches may generate a decent amount of traffic for either Weblogtoolscollection.com or Ginside.com.
Well, let me back up a second here. I recently installed the Firestats plugin and it’s been amazing. It’s capable of providing me with the recent referrers, so I can see where my traffic is coming from, and also provide a list of my top posts.
So what I did was I took some of those top posts and analyzed them for what keyword they were ranking really well for. I then wrote another article with the similar theme and makeup with keywords to generate some fresh content. I noticed that I was in the top10 for a specific keyword, such as I mentioned above, so I wrote an additional article. Guess what? I now have two top10 ranking listings in the Google index. Users are going to be twice as likely to visit your site now because of the visibility.
You may come to the conclusion that this is an elementary practice, but it’s a practice that works and is great to help inform authors about.
Please note though, don’t just create duplicate content and write the same thing over with the same title, but be creative and some up with a new twist or do a follow-up article about that topic.