11 Jobs: I was writing an article/paper on social media and blogger jobs and by some unknown quirk of fate, I decided to search Monster for jobs with the word “blogger” in the title. It returned 11 jobs (!?!!?). The number of results left me dumbfounded. Is corporate America really that naiive? Is blogging still a fad that cool CEOs just happen to do when they feel like berating their closest competitor? Is blogging a niche that only matters if you happen to be in an industry that directly benefits from it? Are we, as a community of bloggers, doing enough to tell the corporate world that blogging is important, useful and finally a very powerful and personal means of communicating directly with your customers? I believe that much of corporate America still thinks that blogging and bloggers provide a slight competitive advantage and nothing more. There are some people making an independant (spelled entrepreneurial) living on blogging but I think the benefits are lost in translation.
I break because I know that there are many important blogs in the blogosphere. Some of these get the requisite amount of interest and attention that they deserve from their corporate beneficiaries. However, when will it become important to recruit talented folks that can help those important blogs become that much better or start a new blog to communicate real intent and direction to their customers? When will corporate America realize that a good blogger is just as much of a catch as a good programmer or a fine marketing exec?
Blogging is mainstream, folks. Wake up and smell the eyeballs and opinions. Your company will be that much better for it.