This is part three of the Link Building series here on WeblogToolsCollection. I will be touching on some final thoughts of actually how to build links to your site. The initial first two posts were some background notes for everyone to learn about how linking works and how outbound linking works.
I will touch on two major areas. What you should be doing and what you shouldn’t be doing.
Link Building and what you should be doing
Link building takes finesse, creativity, and social engineering. Why do I say social engineering? I say that because it takes networking and talking with new people. Be a friend, be a co-worker, be an associate. These are some of my secrets of how I’ve built my network of websites.
Becoming friends with people is key. Spend time and invest into those people. I started out a few years ago and hopped onto IRC at Freenode in #wordpress which helped me network a lot more. You can catch me in #wordpress from time to time now under the nickname element. So if you’re around, give me a poke or a shout out in the chat and I’d be happy to reply back.
But anyway, back to making friends. Friends can often, more likely than not, turn into links. Links that have values of PR4, PR5, PR6, maybe even PR7 if you’ve been helpful to that person. Oh, that’s right, before I forget, be useful. Don’t just make friends and then jabber about nothing. Offer something to them that they find useful. Sometimes they will want to thank you with a linkback to your site. I’ve done that myself for friends when they’ve coded me something or helped me revise an article for my site.
Lastly, on the what you should be doing, the most important tip I could ever tell someone is this: content is king. Unique, strong, useful, and supportive content is the key to any great website. I will never subscribe or even want to visit a site that just feeds from other content. While yes, my Ginside.com blog does use other people’s content in quotes, I give my own opinion and quite frequently write unique articles. Content is king and key. People will want to link to you when you provide useful information instead of just garbage.
What you shouldn’t be doing as a blogger
There are a few things you shouldn’t be doing as a blogger (of course, completely in my opinion — Jonathan). Don’t let politics get in the way. Try not to slant your site one way or the other based on what you feel is important in politics. I will write about some things that I don’t always enjoy writing about, but as it’s part of the site, I need to write it.
Secondly, don’t hate. Don’t write about other sites discrediting them or hating on someone else. It actually will discredit you as an author and you will lose readers because they don’t want to read that garbage. Be positive. I am by no means saying that you can’t write about bad things that happen, but give supporting points and try to have a positive spin on the post to some degree.
I know this post is getting long, but I’ll conclude here shortly.
Lastly, the fastest way to lose backlinks is stop posting. I do believe there is a certain degree which you can post too much and too little, but don’t let weeks, months, years go by without posting. Keep the site updated and relevant and you will keep your readers’ attention.
Please do leave comments on this, I would love to hear your feedback and what your thoughts are on what I have to say here. Thanks for reading and keep your eyes open for the next WordPress SEO Tip article coming next week!