This is part II of the Link Building series. (view Part I) Outbound Linking This article is going to briefly overview outbound linking and why it can be both good and bad. Don’t fret though, the third and last part of this series will conclude with how to actually manufacturer links to your site — the first two parts are preliminary background articles for those that are new to the industry of link building. Outbound linking is something some, even very good and amazing, SEOs overlook. When a search engine looks at your site, it looks at what sites are linking to you. But in that process of evaluating where to rank you, it also looks at what sites you are linking to. To throw out an example, let’s use Google Inside. It’s a site that talks about Google and touches on search engine news and other industry related news. […]
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