WordPress by nature has a strong SEO (search engine optimization) platform which helps tremendously with Google, Yahoo!, and MSN — to name a few of the large players in the search industry. As part of society, people use search engines to search for things and more often than not, they end up on someone’s blog — maybe even yours.
But, as a Google user myself, I know that I don’t just use the web search feature. I also use the Google Images search feature to find things that are relevant for what I’m searching for. This is where “names have meaning” comes into play.
When I’m writing an article for my blog, I usually have an image included somewhere in the article. I try to average an image in an article at least once every two or three articles.
We’ll be using Google in all these examples because that’s what I’m the most familiar with. Google is comprised of around 9,000 employees, but the real power behind Google is the 200,000+ servers they have clustered together. The server cluster is exactly what it says, servers — aka robots. Robots don’t have literal eyes as we know humans to have eyes, but they can read text pretty clearly.
Why is image naming important? Googlebot can only see what you write so naming is very important. If Googlebot sees an image that is named 412414124124.jpg and it’s a picture of a red bird, it’s not going to have the fainest clue how to rank it. You may be getting search referrers from Google Images for searches such as ’4124′ or maybe none at all for that image. But if it were named red_bird_westcoast.jpg, Googlebot would automatically know that it was a picture of a red bird on the West coast.
Okay, but I still don’t get it, why name the images exactly as they are? It’s good to be naming images exactly what they are so that Googlebot, Yahoo! slurp, MSNbot, all those robots, know exactly what the image is of so the index is created properly and the search engines can direct traffic to your site accordingly.
Right now, Google is driving about half my traffic, but Google Images is ranked second as far as search engine referrers go. That’s exactly the reason I name my images the way I do. If it’s an article about how Google Maps shows reviews now, I’ll name the image I show something like reviews_in_google_maps.jpg and search engines will know exactly what it’s a picture of.
This is the initial post of what you will see as a series of WordPress SEO Tips from me, Jonathan. Just to give you a little background on myself, I am the founder of Ginside.com – a news blog all about what’s happening with Google. I also am the founder of Fireside Media along with quite a few other sites. I specialize in SEO and SEM. I have a work experience background with various marketing companies including Commission Junction. If you have any questions at all for me, please post a comment here or feel free to drop me a line and I’ll get back to you as soon as I can. Thanks and I hope you enjoy the new series of WordPress SEO Tips!