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McDonald’s Dips Toe In Blogging Waters

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October 19th, 2005
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Blogging News, Business of Blogging, LinkyLoo

McDonald’s Dips Toe In Blogging Waters Last week, the company began an internal program that introduced corporate blogs, available only on the corporate intranet, behind the firewall. While this is seen as a small first step, it’s an important one in a company the size of McDonald’s, said Steve Wilson, senior director of global Web communications for McDonalds. Wilson spoke to a crowd of bloggers and curious marketing folk at Monday’s BlogOn social media summit in New York.

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Comments

  1. CT (6 comments.) says:

    Gee, hard to believe they could improve upon their fake “Lincoln Fry” blog.

  2. Andrew L. (3 comments.) says:

    You can always use just a little bit more internal corporate drama, if you ask me.



Trackbacks/Pingbacks

  1. MCDONALD’S BLOGGING: BEYOND THE LINCOLN FRY

    In a move that represents a significant loosening of the corporate culture, McDonald’s Corp. is gingerly implementing blogs for management types on its internal intranet.
    For me, this doesn’t erase the taint that Mickey-D’s acquired…

  2. Thoughts says:

    McDonald’s corporate blogs

    Last week, the company began an internal program that introduced corporate blogs, available only on the corporate intranet, behind the firewall. While this is seen as a small first step, it’s an important one in a company the size of McDonald&rsq…

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