I was going through my referrer logs and noticed a couple of hits from a site called Kinja and decided to check it out for myself. It turns out that Kinja is a kind of aggregator of your favourite blogs. The good thing about Kinja is that not only can you keep track of the blogs that you specify (like an aggregator) it also lets you browse for, and add to your list, blogs that other people find interesting and the system keeps track of. The idea is old but comes with a new twist that is a good marketing campaign. This is a good way to keep track of interesting blogs and can be seen as a replacement for news aggregators.
Kinja is still in beta and these are the suggested benefits of this sytem:
* keep up with favorite authors, and friends who blog
* discover new weblogs
* save time: scan excerpts before clicking through
* legible excerpts, rather than a list of headlines, or a garbled search result
* no knowledge of RSS or syndication standards required
* no reader application to download, accessible from any computer
* favorites page easily shared with friends and colleagues
That brings me to a question I am planning to address soon: “To RSS or not to RSS, that is the question”
Check out Kinja at your leisure and let us know what you think if you use it already.